Morgan Motor Company - The Car Maker's Journey into the 21st Century |
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Abstract:
It also studies Morgan's moves towards modernity in the late 1990s, and the making of the Aero 8 which embodied changes in production and design techniques that were brought about within the company. The case concludes with an analysis of whether Morgan's moves towards modernity are likely to pay off, considering that the cars' nostalgic appeal and aura has been their main draw. Issues:
» The strategy and working of a rare company known to adhere to traditional production methods in the face of
all the change around it Contents:
Keywords:Morgan Motor Company, Aero 8 sports car, BMW V8 engine, LIFEcar, Charles Morgan, Peter Morgan, On-the-job training, Troubleshooter, Computer Aided Design, BMW, V8 drivetrain, General Motors, Morgan 4/4, Standard Motor Company, Sir John Harvey Jones Morgan Motor Company - The Car Maker's Journey into the 21st Century - Next Page>> |
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